During my second stint at The Works Sydney I led the creative team for Canadian Club. The ‘Over beer?’ campaign is still running today – 12 years later. It’s won various awards, including the Grand Effie and Canadian Club has become one of the fastest growing alcohol brands in the country. This creative is an example of some tactical copywriting I did during the launch. We used coaster media to make drinkers question their drink choice and try a Canadian Club.